Konkurowanie logistyką w warunkach kryzysu w świetle teorii organizacji branży
Competing by means of logistics in crisis conditions in the light of the theory of industry organization

Summary/Abstract: This article presents selected aspects of “competing by means of logistics” in the light of the theory of industry organization. The article advances the thesis that the ideas embedded in the theory of industry organization, when referred to the area of logistics, may be and are used by companies to overcome the global crisis. When we relate logistic strategies to widely understood logistic competitiveness, i.e. seeing logistics through the competitiveness of companies, we can easily notice the crucial role of logistics in the methodological approach applied to the new industrial economics (theory of industry organization), especially in the context of the global economic crisis. The article stresses the influence of logistics on all, most often named in literature, sources of barriers to entry – economies of scale, product differentiation, capital needs, access to distribution channels, cost disadvantage, or state policy. This paper is definitely of a theoretical character. It does not attempt to solve practical problems of a given company in a given situation, but it undertakes research at a higher level of generalization. The author, however, believes that, by principle, in economics the rightness of a theory is ultimately verified by practice. Thus, the article includes some examples of practical solutions and implementation of logistic strategies and concepts while solving contemporary dilemmas of the economic crisis.

• Details
• Contents