Logistyczna optyka w biznesie – panaceum pewności wobec ekonomii niepewności?
Business from the point of view of logistics - panacea of certainty vs. economics of uncertainty?

Summary/Abstract: This article raises issues associated with challenges facing logistics management in terms of economic uncertainty. Contemporary economics has to face many challenges, which as a result of aggressive influence of the turbulent environment, put into question a number of fixed priorities and statements entered into the classical approach to economics. This article included the determination of definitions and aggregation of priorities in the logistic view of business processes by defining points of contact, relationships and priorities which reduce or eliminate the negative influence of the economics of uncertainty. Therefore, this led to the redefinition of the environment and economic conditions, and thus challenges of the modern logistics management. Considerations are of cross-cutting and synthesizing nature, and their result is to demonstrate the key benefits of logistics approach to multi-faceted challenges posed by the modern economy. Furthermore, it emphasizes the positive aspects that are obtained even in extreme crisis situations.

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