Partnerstwo logistyczne w zarządzaniu relacjami z klientem
Logistic partnership in the management of relations with client

Summary/Abstract: The main objective of the paper is an attempt to demonstrate that the companies partnership constituting various supply chain impacts building positive relationships with customers and helps create benefits throughout the supply chain. In the study the main attention was paid to the meaning of business partnership and its relation in the optimisation of supply chain with special highlighting of the relationship with a customer. Additionally the paper presents selected research results on shaping of business partnership in with regard to customer relationship management and its impact on the obtained benefits.

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