Marketing miejsc w kontekście wzmacniania i kształtowania tożsamości terytorialnej
Place marketing in the context of territorial identity strengthening and development

Summary/Abstract: The hereby paper discusses issues referring to place marketing regarding territorial identity creating, developing and strengthening processes. The paper opens with providing selected definitions of territorial identity referring to the identification with a particular space fragment and place marketing. The core body of the paper focuses on comparing the selected components of place marketing area, which are capable of exerting favourable impact on territorial identity strengthening. Every particular area is accompanied by the list of potential advantages in a given context. Place brand and image were distinguished together with such factors as an effective promotion process, stimulating entrepreneurship, events organization, regional (local) products, Corporate Identity for territorial units, international cooperation, creativity presented by territorial authorities, or flexible management systems. It was emphasized that the community representing a particular area, featuring high level of territorial identity, is more active, adventurous, involved in solving developmental problems of their territorial unit and willing to cooperate with local authorities

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