Wybrane miasta Pomorza Zachodniego w aspekcie zarządzania marką jednostek samorządu terytorialnego
The chosen cities of the Western Pomerania in the aspect of brand management of local government units
Author(s): Wojciech DrożdżSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: brand management; local government units; West Pomerania region
Summary/Abstract: The paper presents the concept of brand management and its importance for the competitiveness of local government units in the era of globalization. Cities of the Western Pomerania with the most recognizable brand, contributing to their rapid growth were characterized in this aspect. Cities specified in this publication are: Barlinek, Stargard and Kolobrzeg
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 30
- Page Range: 189-198
- Page Count: 10
- Language: Polish