EVP na przykładzie Orange Polska S.A
Creation of EVP on the example of Orange Poland S.A

Summary/Abstract: Employee value proposition (EVP) provides a set of benefits offered by the organization to potential employees. It is a relatively new phenomenon on the Polish market. The first part of the article includes reference to theories on the essence of EVP, steps in the process of forming and communicating given values to the internal and external labor market. The next part of the paper is empirical. The author presents a procedure for the construction of the values proposition for an employee in Orange Poland SA and the way of their communicate to specific target groups.

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