Media wobec wyzwań społeczeństwa wiedzy: ekonomiczne aspekty zarządzania mediami w warunkach gospodarki cyfrowej
Media in the face of challenges of the knowledge society: economic aspects of media management in the digital economy

Summary/Abstract: The article is the attempt of analyzing key aspects of the management of media companies in the knowledge-based economy. The author concluded that the main factors affecting the shape of management processes in the media market are its unique character and trends related to digitization, among others, fragmentation of the audience, the phenomenon of convergence and changes in the network environment. It was stated that processes of the media transformation determine change of leaders' status in organizations. His role within the organization is more and more often determined by heterarchical power relations, requiring an attitude of openness to continuous learning nature of the digital societyThe article is the attempt of analyzing key aspects of the management of media companies in the knowledge-based economy. The author concluded that the main factors affecting the shape of management processes in the media market are its unique character and trends related to digitization, among others, fragmentation of the audience, the phenomenon of convergence and changes in the network environment. It was stated that processes of the media transformation determine change of leaders' status in organizations. His role within the organization is more and more often determined by heterarchical power relations, requiring an attitude of openness to continuous learning nature of the digital societyThe article is the attempt of analyzing key aspects of the management of media companies in the knowledge-based economy. The author concluded that the main factors affecting the shape of management processes in the media market are its unique character and trends related to digitization, among others, fragmentation of the audience, the phenomenon of convergence and changes in the network environment. It was stated that processes of the media transformation determine change of leaders' status in organizations. His role within the organization is more and more often determined by heterarchical power relations, requiring an attitude of openness to continuous learning nature of the digital society

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