Diversity of personal branding methods Cover Image

Różnorodność metod zarządzania marką osobistą
Diversity of personal branding methods

Author(s): Katarzyna Wojtaszczyk, Filip Maszewski
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: personal brand; personal branding; personal branding methods

Summary/Abstract: The aim of the paper is to present the idea of personal brand, personal branding, and to systematize knowledge about the most important methods of personal branding. The information in the article was obtained through literature studies. Due to the fact that only a few publications have a scientific nature, considerations are supported by the theory of brand management.

  • Issue Year: 2014
  • Issue No: 349
  • Page Range: 454-462
  • Page Count: 9