Media społecznościowe jako obszar pozyskiwania informacji zakupowej
Social media as an area of gaining the purchase information

Summary/Abstract: The change in the behavior of e-consumers in the era of internet development has been influenced by many factors, including, among others, the development of social media, which in turn determined the development of virtual communities. The key aspect here is the impact of a group constituted by the consumer community on the purchasing decision making by e-consumers. The objective of the paper is presentation of the impact of social media on e-consumers on the basis of the results of a survey research

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