Demotivatory kak semiotičeskie fenomeny
Demotivators as a semiotic fenomens

Summary/Abstract: In this article, I gave into consideration the essence of creating demotivators (memes). To fully illustrate their idea, I conducted two surveys which I asked about features and needs fulfilled by these cultural texts. I presented some information about the history, the artists and the “intentions” of so-called demotivating posters. From the bunch of daily created internet memes I chose those that over the years present the highest heads of the Russian state: Boris Yeltsin, Vladimir Putin, Dmitry Medvedev. The most essential demotivator which I have collected is their shared picture, assembled for the purpose of artistic moment, topped with a remarkable commentary. I think that the phenomenon of demotivators can be described as semiotics because they have a significant impact on society. They allow us to evaluate how the spiritual condition of the mass media human is changing. They come from a semiotic system that should be considered in the linguistic context

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