Współistnienie elementów werbalnych i wizualnych w dyskursie na przykładzie felietonów rysunkowych publikowanych w magazynie the New Yorker
The interaction of verbal and visual elements in discourse: the case of The New Yorker cartoons

Summary/Abstract: The aim of this paper is to introduce the issue of the particular relation of verbal and visual elements in The New Yorker cartoons and to point at the significance of the interdependence of language and image in the process of the creation of meaning. The paper constitutes an introduction to a systematic analysis in progress aimed at constructing an integrated model of intersemiotic analysis and contains theoretical premises concerning text and discourse perceived as multimodal phenomena. The significance of the particular relation between language and image, which, supplemented by context are the key to understanding cartoons, is illustrated in a described experiment revealing that the presence of both picture and language is necessary in the process of decoding messages intended by the cartoonists. The article also presents a description of types of cartoons distinguished in the process of the analysis of cartoons published in The New Yorker in the chosen years and contains the results of statistical research revealing similarities and differences concerning the stylistic form of cartoons during the initial period of their publication in The New Yorker and at the beginning of the 21st century. The final part of the article briefly introduces the area of further research

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