Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan
Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan
Author(s): Naveed Ur Rehman Khan, Arsalan Mujahid GHOURI, Muhammad Abdul MalikSubject(s): Economy
Published by: Editura Universitară Danubius
Keywords: Marketing practices; Textile industry; Firm’s performance; Pakistan
Summary/Abstract: Marketing is necessity of every business. In the context of local textile industry of Pakistan, Ghouri et al. (2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.
Journal: Euro Economica
- Issue Year: 28/2011
- Issue No: 02
- Page Range: 99-107
- Page Count: 9
