Promocja w blogosferze
Promotion in the blogosphere

Summary/Abstract: Today, more and more often heroes of the advertising campaigns are bloggers. These are people seen by readers as a credible and influential authors. This article is an attempt to explore the phenomenon in order to answer the questions about the effectiveness of the promotion based on activities carried out in collaboration with bloggers as compared to those conducted in traditional manner by private, public and non-profit organizations.

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