Innowacje produktowe w świetle preferencji konsumentów w segmencie czekolady na przykładzie rynku FMCG
Product innovations in the light of chocolate consumer preferences on example of FMCG market

Summary/Abstract: The purpose of article is presenting existing type of product innovation appeared on FMCG market, directly in segment of chocolate and verification perception of product innovation in eyes of Polish customers. In first part of article author focus on theoretical base of product innovation, in order to proceed to major trends, which influence on chocolate market. At the end author take the attempt of verification main market trends by consumer research.

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