Strategic alliances as a source of competitive advantage of the organization Cover Image

Alianse strategiczne jako źródło przewagi konkurencyjnej organizacji
Strategic alliances as a source of competitive advantage of the organization

Author(s): Maciej Głuch
Subject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: strategic Alliance; cooperation; competitive advantage; growth of the organization

Summary/Abstract: This article presents issues of strategic alliances. It describes what alliances are and types of alliances. Article discusses reasons for creating alliances by today's organizations and explains why the formation of alliances is a source of competitive advantage of the organization

  • Issue Year: 2013
  • Issue No: 34/2
  • Page Range: 9-24
  • Page Count: 16
  • Language: Polish