Determinanty siły fundamentalnej przedsiębiorstwa
The determinants of the fundamental strength of the company

Summary/Abstract: The aim of the article is to classify and systematise the determinants of the fundamental strength of the company. The article is based on critical analysis of the literature as well as on research methods such as analysis, synthesis, and comparison. The result of the article is the presentation of the sources and factors of the fundamental strength of the company as well as the model scheme of connections between them. The identification of the underlying factors (originating from the macroenvironment) and the derived factors (from microenvironment and within the enity) of company’s fundamental strength are also worth noticing. The article includes also the guidelines for the identification of key fundamental strength factors (KFSF).

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