Corporate Social Responsibility as a new source of competitiveness in Asia
Corporate Social Responsibility as a new source of competitiveness in Asia

Summary/Abstract: Corporate Social Responsibility is becoming a key concept for the management of companies and their surroundings. More and more actors in the global economy are aware of their role not only in providing goods and services to market, but also in building social welfare. A similar approach also appears on the developing Asian markets. Despite the big cultural, social and economic diversity there are new solutions implemented in the case of modern environmental programs for employees and local communities. This is undoubtedly a result of the increase in international competition and seeking for the patterns of behaviour of companies from the countries of the western economy. There is significant pressure on the responsibility of companies by international organizations and the media, which often brand pathological behaviour of firms in the region.

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