Problemy dyfuzji innowacji firm sektora MŚP regionu zachodniopomorskiego
Problems of innovation diffusion of companies from Western Pomerania region

Summary/Abstract: The modern model for the innovative activity indicates that one of the key factors for success of innovative activity of enterprises is properly implemented the introduction of new solutions to market. The problem of diffusion of innovation involves a number of issues related to the process of spreading and promoting innovation in the market. It is widely recognized that the powers of innovation diffusion is an important determinant of the capacity of firms. Key success factors in the process of diffusion of innovations have been described in the classical model of E.M. Rogers, indicating that there are several categories of buyers who take the opposite approach to news. The practice also indicates that the innovations introduced to the market must be defined features for the success of the market. Meanwhile, many small and medium enterprises have difficulties with the introduction of new products and services to market. The purpose of this paper is to present the problems associated with diffusion of innovation in the SME sector business activity in Poland, with particular emphasis on the barriers in this area. Commonly available statistical data, the author's empirical research results from the period 2009-2011 and results of other studies conducted by the University of Szczecin were used to prepare this publication.

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