CASE STUDY: THE "GENERAL MANAGEMENT II" BUSINESS SIMULATION GAME IN CLASSROOM
CASE STUDY: THE "GENERAL MANAGEMENT II" BUSINESS SIMULATION GAME IN CLASSROOM

Summary/Abstract: The paper is based on the 7 years of experience of the author with the "General Management II" Business Simulation Game from Topsim. The aim of the paper is to reveal the benefits and potentials of the "General Management II" Business Simulation Game and the experiences and results of working together with the master-students while using it. "General Management II" enables the participating teams to simulate real management decisions, based on a technical product within 6 to 8 game periods. The research design is consistent with the requirements of the case study method and fits excellent for the proposed exploratory aims. The paper describes the experiences of the author with the business simulation game and also analyses the results and potentials of the simulation game from the users point of view based on a qualitative survey with graduates who successfully experienced it. A special focus of the survey is the identification of those key competencies which could be developed using "General Management II", as well as the role of the professors in this specific context. The exploratory survey from December 2013 to February 2014 ensures that the information is up-to-date. The survey uses classical survey instruments for collecting data. The data analysis is using the Microsoft Excel enhanced Analysis Toolpak launched with the 2010 version. Both univariate and bivariate analysis of the researched variables contribute to identify and display the benefits and lacks of the businesssimulation, from the professors and the graduates point of view, as well as possible correlations and differences between variables corresponding to key elements of the research project. The paper is finalized with the most important conclusions of the case study.

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