Innovative strategies of organizations  Cover Image

Strategie innowacyjne organizacji
Innovative strategies of organizations

Author(s): Krzysztof Janasz, Joanna Wiśniewska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: innovation; strategy; organization

Summary/Abstract: The subject of the article is to analyze innovative strategies in organizations. An innovation is often considered not only a kind of a functional strategy but also a type of a large-scale strategy – general trend, objectives, protection of long-term interests, especially on an international scale. Increasing the complexity of environment and the dynamics of transformations in organizations forces decision-makers to keep forming innovative strategies. Formulating innovative strategies of organizations is a complex process that depends on many factors, mainly economical, but also sociological and psychological ones.

  • Issue Year: 2014
  • Issue No: 366
  • Page Range: 184-193
  • Page Count: 10