Reklama teatralna w nowych mediach
The theatrical advertisement in new media
Author(s): Dorota RakSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: theatre; advertisement; new media; social media; internet
Summary/Abstract: This article is a result of research of chosen Polish theatre advertising activity in new media. An author tried to extract their forms, starting from definitions of the “new media” and “theatrical advertisement”. She attempted to bring examples of the internet and off-line advertisements in the new media, using by theaters. The article is complemented by a list of the analyzed theaters and their presence in social media as a one of the form of advertisement in the new media.
Journal: Zarządzanie Mediami
- Issue Year: 2/2014
- Issue No: 1
- Page Range: 29-49
- Page Count: 21
- Language: Polish