Strategia kreowania marki jednostek samorządu terytorialnego – wybrane zagadnienia
Strategy for creating the brand of local authority units – selected problems

Summary/Abstract: The hereby article discusses selected problems referring to the strategy for creating the brand of local authority units. Its first part presents synthetic analysis of the strategy components. The set of elements responsible for efficient implementation of the strategy for brand creation is presented. In further part of the study a relatively extensive set of potential advantages is listed which may result from carrying out the strategy for creating the brand of a local authority unit. Particular beneficiaries are divided into groups among which there are clients, recipients of territorial products and services, potential residents, local and regional community, or brand managers in local authority units

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