Politikai kommunikáció és politikai marketing
Political Communication and Political Marketing as Separate Fields. Further Discussion of a Subsystem within Political Science

Summary/Abstract: This study focuses on the scientific distinction between political communication and political marketing. In the first half of the article I attempt to review some basic elements of political communication, such as theory, its actors, political language, media and politics in order to see how they work in a scientific environment and in everyday life. In the following chapter I examine political marketing from the same point of view. Finally, I survey the differences between political communication and political marketing. We will see that the two concepts are different regarding the number of the team members, their philosophy, logic, strategy and applied tools. For example, while political communication interacts with the media and the voters, political marketing wants to be present in the media, it wants to rule over it, because there is no political campaign without media campaign.

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