Zogniskowane wywiady grupowe online jako alternatywa dla tradycyjnych metod gromadzenia danych – szanse rozwoju i wyzwania dla badaczy
Online focus group interviews as an alternative for traditional methods of data collection – opportunities for development and challengesto research

Summary/Abstract: Contemporary qualitative research is not just traditional focus face-to-face or individual in-depth interviews anymore. As a matter of fact, its share in the overall outlays on qualitative research is still the biggest [Rocznik PTBRiO, Edycja XVIII, 2013/14, p.38], nevertheless more often next to indicated classical methods of qualitative researching, different kinds of its modifications seem to appear if only those ones resulting from new technologies usage for information gathering. The aim of the article is to present opportunities and constraints related to the utilization of the focus group interviews method in on-line research.

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