Rozwój innowacji społecznych a badania marketingowe
The development of social innovation and marketing research

Summary/Abstract: Social innovation is not a new phenomenon. It has existed and developed for a century. It changes with socio-economic development. Particularly large changes in its content and meaning are taking place today. Social innovation, like other types of innovation, is a pro-development factor. The awareness of this makes it more widely regarded as a factor of development of innovative economy and an innovative society. Its share in shaping this development has remarkably increased. This in turn contributes to the increase in demand for information and marketing research. The article shows the relationship between the development of social innovation and the use of marketing research.

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