Triangulacja podejść metodologicznych w badaniach naukowych z dziedziny marketingu
Triangulation of methodological approachesin scientific research of marketing field

Summary/Abstract: The article presents the problem of triangulation of methodological approaches in the research field of marketing. There are presented the theoretical and methodical aspects considering the scope and components of the methodological approaches’ integration and proposals how to conduct an analysis of research projects’ triangulation. This article presents the results of the analysis of the scale and areas of triangulation in scientific marketing research published in the journal “Marketing i Rynek” in the years 2012-2013. The analysis indicated that the triangulation of methodology is used rarely as a research orientation, but it is applied. We can also find many examples of different types of triangulation in terms of NK Denzin.

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