Organizácia v kríze – kríza v organizácii
Organization in Crisis – Crisis in Organization

Summary/Abstract: Crisis endangers each organization. It is only question of time, when crisis bursts out. Crisis threatens basic values, functioning and existence of the organization. Crises might be of different character, external and internal, caused by natural forces or human failures. Crises bring strong and multilateral pressures for all participants, especially managers. Effective crisis management falls into the most valued managerial skills. Many crises can be avoided by consistent issues management in the stage early stage of problem emerging. Another efficient tool to manage the crisis is the crisis manual and its systematical updating and rehearsing. Important is preventive risk communication enabling to prepare also consumers, customers, partners. Continual and open external and internal communications are inevitable part of the crises prevention and their management, as well. First step for manager to do is to check if the situation is really the crisis and react appropriately. If the crisis is there, mobilize all available resources and work on solving of the crisis and on after-the-crisis sanation. Key to success is unity and consistency of acting and communicating.

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