Persuasion and Manipulation – Ethical and Pragmatic Coordinates Cover Image

Persuasiunea şi manipularea – coordonate etice şi pragmatice
Persuasion and Manipulation – Ethical and Pragmatic Coordinates

Author(s): Daniela Dunca
Subject(s): Social Sciences
Published by: Editura Universitatii de Nord, Baia Mare
Keywords: rhetoric speech; persuasion; manipulation; ethical and pragmatic valence;

Summary/Abstract: The rhetorical discourse is present in all the spheres of communication that intend to impose an idea, keeping or changing opinions, attitudes, behaviours. If, through persuasion, a common, user-public, assumption is realized, through manipulation, the user does not assume the thesis, he seeks only a public that he could steer according to his interests. Both rhetorical means are efficient (in the sense that they establish persuasion), the major difference between the two being the appeal to ethics.

  • Issue Year: XXII/2013
  • Issue No: 1
  • Page Range: 293-299
  • Page Count: 7
  • Language: Romanian