Uwarunkowania wdrażania innowacji w przedsiębiorstwach hotelowych z Wrocławia
Determinants of innovation implementation in hotel enterprises located in Wrocław

Summary/Abstract: The main issue of this research paper are conditions of hotels' innovativeness. In the study following methods were used: deduction, documentary method, Delphi method and diagnostic survey. The analysis found that fewer than a half of considered hotel enterprises have implemented an innovation in the last year. The most important internal determinants of innovations were: creativity of employees, access to reliable market data and the ability to anticipate changes in the environment. On the other hand, the main external determinants were: changing tastes and preferences of customers, increasing market competition, scientific and technological progress. Significantly, innovations were more frequently introduced in hotels with foreign capital and in larger objects. The importance of the issues raised in the article makes it essential to conduct further research in this area.

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