KOMMUNIKÁCIÓS PARADIGMA, AVAGY A KORMÁNYZÁS URALKODÓ BESZÉDMÓDJA
Communicational Paradigm as the Dominant Narrative of Governance

Summary/Abstract: The study, which sets the discursive approach as a starting point of its investigation, introduces the reader into the communicational paradigmatic interpretation of governance. The communicational paradigm is developed from the overemphasis and overexploitation of the methods, representational means and presentational techniques of political communication opposed to the comprehensive realistic aspect of governance. The study does not attempt at equalising the concepts of governance and the communication of governance, however, it strongly states that in Hungary today the discursive manner of exercising power becomes the rudimentary operational fi eld, the primary functional principle and the established representational form of governance. The thesis draws attention to the fact that the strong determination of governance by communication competencies can result in several consequences (for instance the virtualisation, relativity, subjectivity, economisation, consumerism and the identity problems of governance) that deploys some serious risks for the accountability and the problem-solving ability of the political elite. The authors explore this phenomenon by putting a very topical and significant example – the issue of tax reduction and the government’s tax system reform – to the focal point of the study. Finally, the authors answer the question, whether it is possible, explicable, and acceptable to investigate governance from the sole approach of communicational paradigm.

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