Prikaz knjige: Kim, W. C., Mauborgne, R.: Strategija plavog oceana
Book review: Kim, W. C., Mauborgne, R.: Blue ocean strategy
Author(s): Veronika Vugrinec HitrecSubject(s): Essay|Book Review |Scientific Life
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: strategy
Journal: MARKET/TRŽIŠTE
- Issue Year: 19/2007
- Issue No: 1
- Page Range: 133-136
- Page Count: 4
- Language: Croatian