Aspecte privind particularităţile marketingului în industria farmaceutică
Aspects regarding marketing particularities in the pharmaceutical industry
Author(s): Dorel Marius Pop, Mihai Florin Băcilă, Ovidiu Ioan Moisescu, Alexandra Maria Drule (Ţîrcă)Subject(s): Economy
Published by: Alma Mater & Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: consumption; pharmaceutical industry; marketing mix
Summary/Abstract: Until The Second World War the medication off er hasn’t exceed the demand. Production capacities were limited and the control was made only in fi nal phases, because the consumption needs were covered easily by the producers. After that event, production capacities grew and perfection but also “non-traditional” medicine appeared. The production begins to overtake the demand; o correlation between those two must be established. The pharmaceutical marketing appears like a necessity to harmonize the medication supply and demand.
Journal: Revista de Studii şi Cercetări Economice Virgil Madgearu
- Issue Year: 2008
- Issue No: 01
- Page Range: 66-74
- Page Count: 9
- Language: Romanian