Kommunikation, Öffentlichkeitsarbeit und Gender Mainstreaming in der Europäischen Union
Kommunikation, Öffentlichkeitsarbeit und Gender Mainstreaming in der Europäischen Union

Summary/Abstract: Despite emergent linguistic problems, the popularization of the Gender concept, as well as the use of the Gender Mainstreaming term have an important relevance within the latest Communication and Public Relations campaign of the European Union. The article analyses the communication capability of the Gender Mainstreaming concept in various kinds of texts.

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