Prikaz knjige: Kesić, T.: Ponašanje potrošača
Book review: Kesić, T.: Consumer behavior
Author(s): Sunčana Piri RajhSubject(s): Essay|Book Review |Scientific Life
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: consumer behavior
Journal: MARKET/TRŽIŠTE
- Issue Year: 19/2007
- Issue No: 2
- Page Range: 263-265
- Page Count: 3
- Language: Croatian