Psychosemantic Method of the Study of Individualism/Collectivism Cover Image
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Психосемантичен метод за измерване на индивидуалиетични и колективистични нагласи
Psychosemantic Method of the Study of Individualism/Collectivism

Author(s): Margarita Dilova, Elena Paspalanova, Kristina Petkova, Encho Gerganov
Subject(s): Social Sciences
Published by: Институт по философия и социология при БАН

Summary/Abstract: The paper presents a psychosemantic investigation of the social representations of individualism and collectivism among Bulgarians. A detailed description of the psychosemantic method, consisting of four experiments, is given. The method revealed a dimension "individualism/collectivism" in the psychosemantic space of the subjects. A psychometric method for measuring the individualistic versus collectivistic orientation is proposed, based on seven concepts, representative for this dimension. The method, labelled Bulgarian individualism/collectivism (BIC) scale, consisits of a preference choice between the two words in every possible pair of the seven words. Validational studies suggest, that the method reveales a global value system and correlates with crucial life decisions, but not with individualistic or collectivistic behaviours in everyday social contacts.

  • Issue Year: 28/1996
  • Issue No: 1
  • Page Range: 19-33
  • Page Count: 15
  • Language: Bulgarian