Cílená reklama a její vliv na spotřebitele
Behavioral advertising and its Impact on the Consumer
Author(s): Anna KováčováSubject(s): Law, Constitution, Jurisprudence
Published by: Univerzita Palackého v Olomouci
Keywords: Behavioral advertising; Consumer; Consumer protection; On-line trading
Summary/Abstract: The article deals with behavioral advertising and its present legal regulation in the Czech and European law. Attention is paid to the legal issue targeted advertising and its influence on consumers and children.
Journal: Acta Iuridica Olomucensia
- Issue Year: 7/2012
- Issue No: 2
- Page Range: 139-147
- Page Count: 9
- Language: Czech