Future trends in alternative banking
Future trends in alternative banking

Summary/Abstract: Among the existing alternative banking channels (Internet banking / ATM / mobile banking/ home banking etc), Internet banking has the leading position. Such a leadership position, in a continuously changing environment, is doomed to uncertainty. This raises the issue of whether Internet banking will remain or not on the first position of the alternative banking channels top in the near future, given the fact that new threats appear each day (e.g. interactive TV banking). The paper‘s objective is to create a foundation of an early warning addressed to the banks that are in the process of anticipating competitive developments and moves in the alternative banking industry. Such an untimely understanding of the future trends in alternative banking will help banks formulate the best-course action options in terms of alternative banking. As such, the paper is one of a limited number of published studies addressing comprehensively to the alternative banking services providers, who can benefit from a fresh perspective that might determine them to shift their managerial focus from present to future.

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