The evaluation of inflation forecasts uncertainty for the improvement of marketing plan
The evaluation of inflation forecasts uncertainty for the improvement of marketing plan

Summary/Abstract: The evaluation of the macroeconomic forecasts uncertainty improves the decisional process related to the government policy, but also to the companies‘ results planning. Basically, the original contribution of this research is given by the transition from the macroeconomic level to the microeconomic one, bringing improvements to the companies planning process by using forecasts accompanied by an objective measure of uncertainty. The forecasts uncertainty evaluation for inflation rate helps the marketing information system in two directions: the identification of opportunities and threats, which is one of the purpose of SWOT analysis (structural shocks of the economy), and the improvement of sales and expenses forecasts on a given forecasting horizon in order to make comparisons, by dividing these indicators on the price index. In Romania in 2004-2010 the Institute for Economic Forecasting predictions for inflation rate were efficient, but less accurate than those of National Commission of Forecasting.

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