A Brief Literature Review on Perceived Value
A Brief Literature Review on Perceived Value

Summary/Abstract: The main objective of this study is to provide a holistic view on the research literature on perceived value. Various schools of thought are investigated in order to identify major contributions on this subject and also to group them in a cohesive framework. Two broad and complex approaches in the operationalization of value were identified, namely a uni-dimensional approach, and a multi-dimensional one, each of them, in turn, encapsulating a number of narrower research streams on this interesting and exciting, but at the same time very challenging and difficult topic. Although significant progress has been made in understanding ‗value‘, there is still work to be done in understanding this important but elusive concept.

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