The behavior of healthcare services consumer
The behavior of healthcare services consumer

Summary/Abstract: In Romania, there are two forms of medical services (private and state) that healthcare consumers can access. In the first part, the paper presents Romania`s current legislation according to which the medical services are performed and it also stipulates the patients' rights, responsibilites and obligations. The behavior of healthcare services consumer is influenced by a number of psychological factors such as perception, learning, motivation, attitude, personality. Perception is influenced by several factors including: Exposure to a stimulus, attention, interpretation, intensity. Human behavior is acquired and modified in the course of life through learning. Motivation is the linkage between stimulus and consumer behavior reaction. Attitude is a mindset that we acquire and maintains us on an idea, an object and medical services.Personality can be defined as: the consistent behavior and intrapersonal processes originating within the individual. The paper shows how they can change the behavior of healthcare services consumer. A table showing the classification of reasons for the particular behavior it also presented in the paper.

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