The relationship between market orientation, learning orientation and performance. An approach from the point of view of the company’s learning capabi
The relationship between market orientation, learning orientation and performance. An approach from the point of view of the company’s learning capabi

Summary/Abstract: This paper aims to analyze the literature of organizational learning in relation to market orientation. The purpose of this paper is to highlight how researchers presented in their studies various aspects of these two concepts over the years and, therefore, to establish the link between market orientation and organizational learning in terms of the firm‘s learning capabilities. At the same time, this paper tried to synthesize the conclusions of the most important empirical research on this subject since 1990 in order to highlight the influence of organizational learning on the firm‘s market orientation. Therefore, the model of analysis is descriptive rather than normative, focusing on the most important empirical research findings of the period we refer to. At the end of the paper, there is a presentation of conclusions about how learning orientation may influence the firm's market orientation

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