CHANGE MANAGEMENT IN THE COMPETITIONAL MARKET ECONOMY
CHANGE MANAGEMENT IN THE COMPETITIONAL MARKET ECONOMY

Summary/Abstract: We face an uncertain future compared to the generations before us. Undoubtedly, the living conditions of the previous generations were always uncertain: people were subjected to frequent natural disasters, epidemics and famine. But, although we are immune from the plague and famine, in today’s industrialized countries we confront with the social forces which we triggered. These forces bring, in a continuous flux, social changes in our lives. To cope with and answer to the multiple and complex issues generated by change, the contemporary management lies under the sign of the use of new organizational and leadership procedures, methods, techniques and rules. The present paper highlights the significant factors explaining the necessity of change in the modern companies’ management and the way managers contribute to the promotion of these processes

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