THE CULTURAL TOURISM ADVERTISING AS A HYBRID REGISTER
THE CULTURAL TOURISM ADVERTISING AS A HYBRID REGISTER

Summary/Abstract: Cultural tourism advertising is a hybrid register as functional linguistic analysis applied to such texts demonstrate. The current paper will apply a functional linguistics analysis, starting with the clause level, investigating wordings in order to understand the meanings they realize, and finally will reconstruct the material and social context which activated the text, its ideational, interpersonal and textual meanings realized by the wordings at the lexical-grammatical level in the clause as representation, as exchange, and as message. We will demonstrate what is advertising-specific (A-spec) versus tourism-specific (T-spec) grammar in a text for cultural tourism entitled “Learn Spanish in Barcelona-Spain”.

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