Към „микроскопския“ анализ на функционирането на идеологията: идентификация срещу субективация
Towards the „Microscopic“ Analysis of the Functioning of Ideology: Identification vs. Subjectivation

Summary/Abstract: If at the macro level it seems that the task of an ideology is to synthesize and be able to integrate the diverse heterogeneous mechanisms that function at different and diverse sites and points in the social structure, at the micro level we face a different type in heterogeneity in which it comes out that there is no special ideological dimension of speech or of linguistic practices. Therefore, the mechanism of ideology is approached as ideological interpellation, and an attempt is made to develop a set of conceptual tools that would make it possible to distinguish between two types of interpellation: interpellation through identification, which is reproductive (it only reproduces the same ideological horizon in all subsequent discourses), and interpellation that is subjectivation (in the orthodox Lacanian sense) within the clash between varidirectional discourses, i.e. political subjectivation. This is done by building on the theories of Ducrot on the argumentation within language, of Bakhtine on polyphonic discourse and of Deyanov on prepredicative evidences and modalities of understanding.

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