THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS
THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS
Author(s): Alina Catanet, Maria Cătălina RaduSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: competitiveness; marketing media; press release; advertising, communication; public relations.
Summary/Abstract: More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality press releases requires experience and skill and knowing and respecting of some important rules.
Journal: Revista tinerilor economişti
- Issue Year: 2007
- Issue No: 08
- Page Range: 111-114
- Page Count: 4
- Language: English