THE IMPACT OF MODERN FORMS OF RETAIL COMMERCE ON CONSUMER’S BEHAVIOR
THE IMPACT OF MODERN FORMS OF RETAIL COMMERCE ON CONSUMER’S BEHAVIOR

Summary/Abstract: The impact of modern forms of retailing on consumer behavior can be highlighted even more as the cycle of evolution of retail system shortens in time more and more all over the world. The changing retail structure system by appearance of modern forms of retail leads to increased competition in the sector and consequently in changing consumer’s behavior, especially the buying behavior. The simultaneous development of telecommunications and use of computers has made possible the explosive growth of Internet and development of specific technologies that will have a crucial effect on social and economic activities.

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