HUMAN RESOURCE PRACTICES IN ENTERTAINMENT INDUSTRY: A CINEMASCOPE CASE STUDY
HUMAN RESOURCE PRACTICES IN ENTERTAINMENT INDUSTRY: A CINEMASCOPE CASE STUDY

Summary/Abstract: This research contributes to the concept of Human Resource (HR) practices for small entertainment organizations. Entertainment industry is one of the most rapidly growing sectors of the present media-driven culture. HR practices are not only confined to large organization, but now it has become the part of medium and small organizations too. The effective HR Practices plays an important role in developing the vision and direction of any organization. Authors have presented the HR model implemented at an entertainment organization named as CINEPAX Rawalpindi, Pakistan, a project for providing entertainment and leisure through projecting movies on the big screen. This paper presents the case study of CINEPAX, a small entertainment organization having less than 100 personals. It outlines the basic functions and experimented roles of HR department at CINEPAX including the procedure of recruitment, orientation, trainings, salary, Job description, facilities, recreational activities, meetings, counseling, record keeping, evaluation, incentives, communication flow, pay roll and salary and anti-discrimination laws. This paper also expounds the Pros and cons of HR practices in small entertainment projects and presents the HR model for a small entertainment industry.

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