THE DEVELOPMENT OF AN INTERNET PROGRAM TO SUPPORT THE NEW CORSA D – PART OF AN INTEGRATED CREATIVE AND MEDIA CAMPAIGN ROLLED OUT ACROSS EUROPEAN MARKE
THE DEVELOPMENT OF AN INTERNET PROGRAM TO SUPPORT THE NEW CORSA D – PART OF AN INTEGRATED CREATIVE AND MEDIA CAMPAIGN ROLLED OUT ACROSS EUROPEAN MARKE
Author(s): Liliana Adela ZimaSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: media campaign; segmentation; European markets; Internet program.
Summary/Abstract: On the European automotive market we notice that the segment of small cars is much developed because the demand of these products is bigger and bigger. The consume is small and the benefits for the customers are higher.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 19/2009
- Issue No: 3
- Page Range: 273-285
- Page Count: 13
- Language: English