A RESEARCH ON TOURISTS’ PREFERENCES REGARDING THE ROMANIAN TRAVEL AGENCIES Cover Image
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A RESEARCH ON TOURISTS’ PREFERENCES REGARDING THE ROMANIAN TRAVEL AGENCIES
A RESEARCH ON TOURISTS’ PREFERENCES REGARDING THE ROMANIAN TRAVEL AGENCIES

Author(s): Delia Popescu, Andreea Marin-Pantelescu
Subject(s): Economy
Published by: Studia Universitatis Babes-Bolyai
Keywords: marketing research; travel agencies; tourists’ preferences; tourism services.

Summary/Abstract: The Romanian travel agencies, acting currently on Romanian market, are facing a variety of new marketing realities. The changes in demographic aspects, stronger competitors and the excess of touring offers present on the market - all these factors make us understand how difficult it is to satisfy and attract the customers. Also, they have now the possibility to book holidays on their own, which involves an amplified threat for the travel agencies. Considering all these aspects, this study proposes to obtain a direct marketing research concerning the tourists’ preferences among the existing travel agencies involved on the Romanian market, to present its results and future directions so that the travel agencies will remain on the top of customers’ preferences for the organization of tourist voyages.

  • Issue Year: 53/2008
  • Issue No: 1
  • Page Range: 111-123
  • Page Count: 13
  • Language: English