Ekonomska propaganda i promocija na internetu
Advertising And Promotion On The Internet

Summary/Abstract: Intense development of information technology which marked last decades of 20th century and especially the beginning of a new millennium, has brought significant changes in every aspect of human existance. These changes have brought intense development also to marketing, which gained new, sophisticated instruments for achieving its goals through IT solutions. Traditional marketing mix and especially promotion got an efective tool in Internet, one of the most imortant phenomenons of modern living, and web sites elevated marketing communications on a much higher level, giving it a completely new dimension. All this has brought a new, higher quality to all aspects of human life, which would be unthinkable without the achievements of modern technologies in a contemporary world.

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